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Flash based websites are being widely used all across the web world by web designing agencies for creation of websites and this is predicted to increase in numbers too. But there have also been a number of disputed discussions on the usability and applicability of these flash based web desiging. Here are some of them which will tell us how useful or how unnecessary are these Flash based websites.
Lets begin with some Good aspects of Flash Based websites- Flash action scripts have the ability to make websites interactive and lively. Many designers have done flash web designing for websites in order to make them more user friendly, interactive feedback forums to flash games, all can be added in the websites to make them appear human.
One advantage of flash web designing is that it does away with the fear of browser compatibility. Several web designers face the problem of browser compatibility, what looks good in one browser sa IE, might just clutter the look of the website in other websites like Firefox or Opera. But if your website is created in flash it shall be visible in any browser provided you have installed the flash player on to your machine.
As we all know, it is better to express ideas and thoughts across to people if they are rightly expressed. And this conveying of expressions is possible only with flash. The creatively constructed flash animations make message exchange easier.
Now for some drawbacks of flash web designing a website created in flash will be visible on a computer only if it has a flash player installed. If parts of your web designing is done in flash and the remaining are in HTML, and you do not have a flash player installed, then the sections on flash will appear blank. Many websites provide an option to download flash onto your website, but that again is an additional wastage of time.
One major drawback of flash websites is the inability of the search engines to read flash content. The search engine crawlers are designed to read only text matters, places where the web designing firms have used flash to show articles will go unread by the search engines. This results in incomplete optimization of the websites.
Flash files are huge in size, hence take a longer time to downloading. This might result in your visitor getting impatient and moving out of your website, finding it nonfunctional.
Author: Naman Jain
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Your business needs a website. Here's a quick primer on how not to screw it up.
Anyone who faces the challenge of having a website built faces a very daunting task, indeed. You know your business needs a web site, or perhaps you need to rebuild what you've already got. Getting is right is a delicate balance of business objectives, usability for the web, and search engine promotion. Getting it wrong is what this article is designed to help you avoid.
Here are the five biggest mistakes you must avoid.
1. Not establishing objectives
Without a thorough plan to kick things off, what are you building? It's kind of like showing up at the airport one day and saying, "I'm going on a vacation." Where are you going? Where will you stay when you get there? How long will you go for? Can you afford it? Did you ask your boss for the time off? Did you shut off the oven?
To start, figure out what you want the benefits of your website to be. Forget about the bells and whistles required to make it happen; that's the job of your web designer. Establish what you want your website do for your business. Some examples: generate leads, sell your products/services right on the website, reduce administrative tasks, brand your company, pre-qualify prospects, recruit employees - the things a website can do for your company are virtually limitless. Establish your objectives and ensure that you and your web designer understand them fully.
2. Ignoring your customers
We're talking about your messaging here. It's so easy to write your content from an internal perspective. What you want to say, what you think is compelling, what you think matters. What about your customers? Don't forget that you need to convince them to do business with you. The key to writing good, customer-centric content is to understand the "why". Why should your customers buy from you? You might think you know, but a good dose of objective research will uncover the truth. Capitalize on your unique selling proposition from the perspective of how it benefits your customers.
You will also need to use proper web style in your writing. Your content should be well organized, highly scan able, easy to digest, and to the point. If you can organize it in a "pyramid" style, even better. This is where the most important, compelling information is presented first, and deeper information follows (such as technical specifications). Depending on your strengths this may be difficult for you to produce, so you may consider hiring a professional writer or copywriter.
3. Forgetting the marketing
There is an old Kevin Costner baseball movie that has an analogy that is so clichéd I simply cannot bring myself to repeat it. In the realm of baseball and the afterlife it may be true, but in the world of the web, it sure ain't. When your website is built, it is an island; and a deserted one at that. Your customers don't know about it and neither do the search engines. You need to tell them. You need to market your website.
Getting your website noticed by the right people is key. You're not actually marketing to search engines here. Search engines are simply a means to an end. You need to market to your customers. You must understand that your customers use different online methods to find what you sell; and this most likely includes search engines.
You may also consider newsletter advertising, email advertising, PR campaigns, social networking, etc. The exact approach you need to take depends on your objectives, how your target audience looks for what you sell, your budget, your industry, etc.
4. Not measuring the results
So, how did you do? You built a great web site and marketed the heck out of it. How many people came to your site? How many became leads? How many leads did you turn into customers? How much were they worth? What content did your visitors like and not like? {Insert your own redundant questions here}
Just like any marketing venture, you must measure the results in order to find out if it was successful. I'm talking about things like:
A tracking plan. Your leads might call you instead of buying online or using your contact form. You need a plan to track them, and how they found you. If you're running offline marketing campaigns, setup a separate domain name, create a unique web page, or use a separate 800 number. Online forms specific to a marketing campaign can be really useful as well.
Statistics and reporting. Good statistics can tell you a lot about how people use your website. Google Analytics is a wonderful package, easy to install, and totally free. More than this, you need to understand the numbers, and draw conclusions. This takes quite a lot of practice and understanding. A professional web design or marketing company can help you with this.
Adapt. Use your results, don't just read them. This will invariably require consulting with an expert again, but you need to act on your results to improve them. This is an on-going process. Forever.
5. Getting Paralyzed
A lot of web design projects never see the light of day because they get mired down in perpetual planning. There comes a time when you need to act. You won't get it perfect the first time out (or ever), but you've got to move. If you aim, re-aim and re-aim forever, you'll never actually get off a shot. Aim - shoot - repeat.
A quick caveat: I'm not telling you to put up a poorly written and poorly constructed web site just to have something; that can be very dangerous. A bad website can turn customers away and, even worse, have them poison your business through negative word of mouth. What I am telling you to do is to not get paralyzed trying to perfect your plan. Hiring the right team of experts can get you on track, and get things moving.
Hopefully this article helps steer you away from the most common (and dangerous) pitfalls of web design. Whether you hire a professional, create your site internally, or do it on your own from start to finish, keep these tips in mind.
In Summary
By avoiding these five common mistakes you can ensure that your website has a fighting chance. Let this article serve as a map so you can avoid, at a minimum, some of the bigger and more costly detours.
Author: Robin Eldred
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a.garg@rcginfotech.com
himanshu.gupta@rcginfotech.com

Author: Michael Horny
These days where it is almost better to call the world as online world it is always better that you have the best web design for your site that connects you with the online world. There are different steps of designing a website which have been listed below.
• Try and find out what is the focus point of the website
• What are the unique features that you are looking in your website
• Describe the sections that you want in your website
• Finalize the content of your website
• Look in for a style that matches as per the industry standards
• Build the website
• Evaluate it and make the desired modifications
• Go live register a domain for yourself, find a host and even upload the website
Focus of website:
This is the first and foremost step that you need to take into account, it is important that you need to decide the main purpose of the website you are intending to launch. So it is important that you decide the important concept that you want to focus and even the terms of subject. It is important that you remember the fact that you need to list down the main focus and this will determine the impact on the whole project. You need to decide the web store, the information that you are intending to provide to the established clients and you also need to decide on how you are intending to brand the website.
Website features:
The website features will be decided in the first step itself however in this step it is important that the specific website features are decided like the shopping cart for an online store and even the password protection section of the website. It is important that you decide the features of eth website with greater depth.
Describe the major sections of the website:
It is important to note that as you are done with the first two steps, you are almost done with half of the web designing, in this step it is important to note that you need to specify the different sections of the website, it will be good if you decide the different sections by drawing further it will be an useful tool. The diagram can easily show you the different hierarchy order of the website and even the relation between the different sections.
Draft the final content:
It is important to note the fact that the final content of the website has to drafted at this stage so that there can be proper web designing done further. Hence it is important that you draft the content at this point so that you don't have to rethink on the website design later. It is the content that actually makes the website become successful and valuable.
Find a style:
After the content has been finalized it is the time to look in for the exact visual presentation of the site. For better results you can higher a web designer which will help you to generate greater and efficient output.
Develop the website:
This is the stage wherein you need to finally start building the website.
Evaluate the website:
After the website is done it is the point wherein you need to evaluate the content and modify the content then and there.
The last and the final step is to go live and register a domain for yourself and then go in for the search engine optimization.
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a.garg@rcginfotech.com
himanshu.gupta@rcginfotech.com